What you get
Why download it
- Standardise how ideas are proposed across the organisation.
- Compare pitches side-by-side in your Growth Driver Audit.
- Keep focus on business value and what’s achievable in 30 days.
How it’s structured
- Driver Name — clear title (e.g., AI for Lead Qualification).
- Problem Statement — the business issue.
Example: “Sales reps spend 30% of time chasing unqualified leads.” - Proposed AI Solution — short description of the tool/approach.
Example: “Use AI to score inbound leads and prioritise likely converters.” - Expected Business Impact — how revenue/cost/time moves.
Example: “+15% conversion by focusing on qualified leads.” - Feasibility (30-day Cycle Test) — why it’s doable now.
Example: “Vendors offer out-of-the-box models; no custom build.” - Data Requirements — what’s needed and availability.
Example: “CRM deals with outcomes for last 12 months.” - Measurement Metric — one number to track.
Example: “% of qualified leads converted to meetings.” - Cycle Scope — where/how to test.
Example: “One sales team of 5 reps over 30 days.” - Next Steps if Successful — how it scales.
Example: “Roll out to 4 teams with CRM integration.”
Inside the file
- Pitch sheet — fields for all 9 sections with examples and helper text.
- Checklist — quick feasibility ticks (data, access, owner, metric set).
- Review — side-by-side table for comparing multiple pitches.
Why it works
This sheet forces clarity. Instead of vague enthusiasm, every pitch is a business case that can be scored and selected quickly.
Download the Excel file
File: ai-cycle-pitch-sheet.xlsx
How to use
- Download the sheet.
- If it opens in your browser, save it:
- Windows: press Ctrl + S or right-click & choose Save as.
- Mac: press Cmd + S or control-click & choose Save as.
- Ask each department to submit at least one completed pitch.
- Review side-by-side in your workshop and pick the next 30-day cycle.
Action step
Share the Pitch Sheet across the organisation. Require one new idea per department before your next workshop to create a strong pool to score and select from.
