What you get
Why download it
- Make speed measurable in your market.
- Spot shifts in customer behaviour and share.
- Turn debate into a short list of actions.
What the worksheet covers
- Customer expectations: where people want faster, cheaper, or more personal service.
- Competitor signals: rivals moving faster with AI cycles, product updates, or partnerships.
- Internal bottlenecks: processes that slow decisions, service, or delivery.
- Value of faster speed: impact on revenue, cost, or retention if you cut delays in half.
How to use it
- Block 30 minutes with your leadership or project team.
- Fill each column: Process / Current Delay / Competitor Activity / Potential Gain.
- Score each line from 1 to 5 for potential impact.
- Pick the top one or two areas for your next AI cycle.
Why it matters
Markets reward the fastest movers. This worksheet shows where speed pays first so you can act now.
Download the Excel file
File: market-audit-worksheet.xlsx
How to download
- Click the button above. The file will start to download.
- If it opens in your browser, save it to your computer:
- Windows: press Ctrl + S or right click and choose Save as.
- Mac: press Cmd + S or control click and choose Save as.
- Open the file in Microsoft Excel or Google Sheets.
- If using Google Sheets, make a copy before editing.
Action step
Complete the worksheet for your top three customer processes this week and share the results with your team.